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Approach

From business question to management decision

This is my general approach rather than a fixed process: eight stages, adapted to each business and its data. The dashboard comes late, once the decision, the data and the definitions are settled. Step through the stages below at your own pace.

Question
Stage 01
Data
Stages 02–04
Model
Stage 05
Insight
Stages 06–07
Decision
Stage 08
The build

Watch the system come together

Select a stage to add its piece: the question, the sources, the checks, the transformation layers, the model, the analysis, the reports and finally the decision. Press play if you’d rather watch it run.

?BUSINESS QUESTIONMANAGEMENT DECISION
Stage 01 of 08 · Understand
Principles

What good reporting should do

The standards every report I build is held to.

01

Business first

Start with the decision, not the dashboard.

02

Trust the data

Validate definitions, relationships, duplicates and source inconsistencies before presenting numbers.

03

Exceptions matter

Useful reporting helps identify what needs attention, not just describe what happened.

04

Automate the repeatable

If someone rebuilds the same report by hand every month, the process probably deserves a system.

Want to see what this looks like for your reporting?

Tell me what you’re working with. I’ll tell you what I’d look at first.